- Transfer an understanding of communication fundamentals to the social contexts experienced in everyday life.
- Understand the axioms of persuasive communication and its principles and ethics.
- Evaluate the interplay between the persuasive source and the responsive audience.
- Distinguish between different audiences by correctly analyzing their needs, values, general tendencies, and all ethical considerations applicable to a specific audience.
Point Value: 400
Activity Description
The Persuasive Speech is a rhetorical application of theory where you research and construct an appeal(s), outline an integrated presentation, apply the appeals to your topic germane to the persuasive genre you've decided to use (motivational v. ideological), addressing an area of persuasive analysis (political, theological, or psychological) and present them orally to your peers in this class.
Activity Rubric
1. The student outlines their presentation following Monroe's Motivated Sequence, siting sources APA style to support their propositions.
/70 Points
2. The student credibly presents their ideological and/or motivational persuasive speech to the class, competent in understanding the scope of their appeal, charismatic in their delivery, with the ethos value of character.
1-30 31-50 51-70
Lacking Adequate Fulfilled
2. The student credibly presents their ideological and/or motivational persuasive speech to the class, competent in understanding the scope of their appeal, charismatic in their delivery, with the ethos value of character.
/100 Points
3.The student demonstrates their intuitive and applied research of their topic as it relates to persuasive appeals in their chosen area of analysis in political, theological, or psychological rhetoric.
1-50 51-74 75-100
Lacking Adequate Fulfilled
3.The student demonstrates their intuitive and applied research of their topic as it relates to persuasive appeals in their chosen area of analysis in political, theological, or psychological rhetoric.
/100 Points
4. The learner uses motivational and/or ideological appeals to persuade within their chosen rhetorical context.
1-50 51-74 75-100
Lacking Adequate Fulfilled
4. The learner uses motivational and/or ideological appeals to persuade within their chosen rhetorical context.
/80 Points
5. The learner shows breadth and depth in their scope of research.
1-35 36-60 61-80
Lacking Adequate Fulfilled
5. The learner shows breadth and depth in their scope of research.
/50 points
1-30 31-39 40-50
Lacking Adequate Fulfilled
