I left you Thursday with a request to post about the dual process at it may pertain to any of the four contexts I had in my presentation, the icon of Neda, Angelina Jolie's double mastectomy, the Boston Marthon bombing photograph, and the macing of the woman in the red dress.
I'm changing my mind. Don't worry about posting. In lieu of that, click the links above and familiarize yourself with each story. We'll talk about these on Tuesday.
-e
Our Own Cold War
From ImNoSaint.wordpress.com, February 19, 2014
Season Two of House of Cards is now on Netflix, thank goodness. It’s been a long wait. While what little experience I’ve had in DC made me suspect an undercurrent of truth in the series depiction of politics-as-usual, NPR’s David Greene’s interview with show star Robin Wright confirmed my misgivings. In the interview, Wright talks about a conversation with Washington politicians who watch House of Cards where she asks how much is actually accurate about the show. Their response was, ninety-nine percent. The one percent being, “You wouldn’t get an education bill passed that fast.”
And we laugh.
Kiev is in flames as I write this. The revolution is over Ukraine’s regime resisting an alliance with the European Economic Community.
House of Cards is a display of Machiavellianism at its highest function and I suspect the show belies Kevin Spacey’s agenda in displaying this to The People, a constitutionally protected agenda. Imagine Spacey’s fate were this North Korea. Not just Kevin’s, but any folk who find relation to him, anyone involved in the show’s production, distribution and audience.
If indeed the content and portrayals of congresspersons, senators, NGOs, NPOs, lobbyists, the Administration, the NEA et al is truly that congruent with reality, the infractions and corruption compare to those of regimes and governments protested and fought against in Egypt, Syria, Afghanistan, Africa (where there are dozens of conflicts), Iraq, Jordan, Libya, Iran, Tunisia, Turkey, Brazil, Venezuela, and more.
Here, we sit, watch it on a screen, caught up in the drama and the art of it, and shake our heads and mumble under our breath. We complain about minimum wage policies over the counter at the auto parts store, we bitch about the Affordable Care Act in our cubicles, but despite the flagrant machinations of the business of making laws, the deep-seated methods of persuasion and blackmail so eloquently produced before our eyes, we do nothing more.
Maybe it’s because we don’t want our Netflix binge-watching interrupted.
But I wonder if it isn’t because we are in our own cold war; two sides becoming increasingly polarized, empowered and angered, knowing full well that if that figurative button were to be pushed, the damage from the revolution would be unrecoverable.
Process Premises
Process premises target the psychological process that provide impetus for most people, from the most basic to the most sophisticated.
Needs - The First Process Premise
Packard's "Compelling Needs"
- Emotional Security
- Reassurance of Worth
- Ego-Gratification
- Creative Outlets
- Love Objects
- Sense of Power
- Sense of Roots
- Immortality
- Self-actualization
- Esteem
- Belonging
- Safety
- Physiologitcal
Emotions - The Second Process Premise
- Fear
- Guilt
- Anger
- Pride
- Happiness/Joy
Attitudes - The Third Process Premise
Attitudes, Beliefs and Opinions
The Functions of Attitudes
- Cognitive influences
- Emotional influences
- Behavioral influences
Consistency - The Fourth Process Premise
Cognitive Dissonance Theory
Sources of Dissonance
- Loss of Group Prestige
- Economic Loss
- Loss of Personal Prestige
- Uncertainty of Prediction
Sources of Consonance
- Reassurance of Security
- Demonstration of Predictability
- The Use of Rewards
Persuasive Speech Rubric
Specified Objectives for Activity
- Transfer an understanding of communication fundamentals to the social contexts experienced in everyday life.
- Understand the axioms of persuasive communication and its principles and ethics.
- Evaluate the interplay between the persuasive source and the responsive audience.
- Distinguish between different audiences by correctly analyzing their needs, values, general tendencies, and all ethical considerations applicable to a specific audience.
Point Value: 200
Activity Description
The Persuasive Speech is a rhetorical application of theory where you research and construct an appeal(s), outline an integrated presentation, apply the appeals to your topic germane to the persuasive genre you've decided to use (motivational v. ideological), and present them orally to your peers in this class. You will also design a rubric for your evaluation used by your peer audience.
Activity Rubric
The learner constructs and justifies their appeal and makes pertinent application to either an ideological or motivational approach. 60 points
The learner outlines their presentation siting sources APA style and integrating media to support their propositions. 60 points
The learner presents their integrated presentation to the class. 60 points
The learner constructs, distributes and analyzes an evaluative rubric on their speech. 20 points
Appeals Research Post Rubric
Specified Objectives for Activity
- Transfer an understanding of communication fundamentals to the social contexts experienced in everyday life.
- Recognize the important, meaningful roles that non-spoken behaviors fulfill during our communication interactions.
- Understand the axioms of persuasive communication and its principles and ethics.
- Evaluate the interplay between the persuasive source and the responsive audience.
- Identify the strengths and weaknesses of the perceptual process of communication.
Point Value: 200
Activity Description
Demonstrate your intuitive and applied research of topics relating to persuasive appeals in political, theological, or psychological rhetoric. Keeping this narrow and focused will be to your advantage. Decide which area you want to study and look at motivational and/or ideological appeals used to persuade within these contexts. Feel free to use existing artifacts, public messages, any context wherein a persuasive appeal is proffered.
Document your findings, being certain of breadth and depth in sources. Remember, Wikipedia will not be considered a credible source.
Submit your paper by the deadline on the class schedule in APA or MLA format.
Activity Rubric
The learner demonstrates their intuitive and applied research of topics relating to persuasive appeals in political, theological, or psychological rhetoric. 80 points
The learner examines motivational and/or ideological appeals used to persuade within their chosen rhetorical context. 80 points
The learner shows breadth and depth in their scope of research. 20 points
The learner submits their best work in an APA/MLA formatted paper. 20 points
Reich's Cultural Parables
The Mob at the Gates
This depicts America as a beacon light of virtue in a world of darkness, a small island of freedom and democracy in a perilous sea. We are uniquely blessed, the proper model for other peoples' aspirations, the hope of the world's poor and oppressed. The parable gives voice to a corresponding fear: we must beware, lest the forces of darkness overwhelm us. Our liberties are fragile; our openness renders us vulnerable to exploitation or infection from beyond.
The Triumphant Individual
It's the little guy who works hard, takes risks, believes in himself, and eventually earns wealth, fame, and honor. It's the parable of the self-made man (or, more recently, woman) who bucks the odds, spurns the naysayers, and shows what can be done with enough drive and guts. He's a loner and a maverick, true to himself, plain speaking, self-reliant, uncompromising in his ideals.
The Benevolent Community
It's neighbors and friends rolling up their sleeves and pitching in to help one another, of self-sacrifice, community pride, and patriotism. It is about Americans' essential generosity and compassion toward those in need.
The Rot at the Top
The fourth parable is about the malevolence of powerful elites, be they wealthy aristocrats, prestigious administrators, rapacious business leaders, or imperious government officials. The American parable differs subtly but profoundly from a superficially similar European mythology.
This depicts America as a beacon light of virtue in a world of darkness, a small island of freedom and democracy in a perilous sea. We are uniquely blessed, the proper model for other peoples' aspirations, the hope of the world's poor and oppressed. The parable gives voice to a corresponding fear: we must beware, lest the forces of darkness overwhelm us. Our liberties are fragile; our openness renders us vulnerable to exploitation or infection from beyond.
The Triumphant Individual
It's the little guy who works hard, takes risks, believes in himself, and eventually earns wealth, fame, and honor. It's the parable of the self-made man (or, more recently, woman) who bucks the odds, spurns the naysayers, and shows what can be done with enough drive and guts. He's a loner and a maverick, true to himself, plain speaking, self-reliant, uncompromising in his ideals.
The Benevolent Community
It's neighbors and friends rolling up their sleeves and pitching in to help one another, of self-sacrifice, community pride, and patriotism. It is about Americans' essential generosity and compassion toward those in need.
The Rot at the Top
The fourth parable is about the malevolence of powerful elites, be they wealthy aristocrats, prestigious administrators, rapacious business leaders, or imperious government officials. The American parable differs subtly but profoundly from a superficially similar European mythology.
Larsen's Cultural Images and Myths
The Wisdom of the Rustic
The Possibility of Success
The Coming of a Messiah
The Value of Challenge
The Eternal Return
The Possibility of Success
The Coming of a Messiah
The Presence of Conspiracy
The Value of Challenge
The Eternal Return
Persuasion Application Rubric - Reich
Description
Post a public speaking artifact and your analysis of its use of persuasion theory using Reich's Cultural Parables to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the four parables, including The Mob at the Gates, The Triumphant Individual, The Benevolent Community, or The Rot at the Top.
Points Possible: 50
Rubric
1. The post identifies a valid artifact of a public speech or presentation and includes an embedded video of its content.
5 Points
2. The post identifies one of Reich's Cultural Parables used by the speaker to create a cognitive effect or an affective consequence and explains how the parable functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the speech attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
Post a public speaking artifact and your analysis of its use of persuasion theory using Reich's Cultural Parables to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the four parables, including The Mob at the Gates, The Triumphant Individual, The Benevolent Community, or The Rot at the Top.
Points Possible: 50
Rubric
1. The post identifies a valid artifact of a public speech or presentation and includes an embedded video of its content.
5 Points
2. The post identifies one of Reich's Cultural Parables used by the speaker to create a cognitive effect or an affective consequence and explains how the parable functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the speech attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
Persuasion Application Rubric - Fogg
Description
Post an artifact and your analysis of its use of persuasion theory using BJ Fogg's Behavioral Change Model to your blog by the designated due date on the schedule. The analysis should draw out the simultaneous use of Motivation, Abilities and Triggers.
Points Possible: 50
Rubric
1. The post identifies a valid artifact and includes an embedded video of its content.
5 Points
2. The post identifies the use of Motivation, Abilities and Triggers used by the artifact to create a cognitive effect or an affective consequence and explains how the model functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the artifact attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
Post an artifact and your analysis of its use of persuasion theory using BJ Fogg's Behavioral Change Model to your blog by the designated due date on the schedule. The analysis should draw out the simultaneous use of Motivation, Abilities and Triggers.
Points Possible: 50
Rubric
1. The post identifies a valid artifact and includes an embedded video of its content.
5 Points
2. The post identifies the use of Motivation, Abilities and Triggers used by the artifact to create a cognitive effect or an affective consequence and explains how the model functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the artifact attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
Persuasion Application Rubric - Larsen
Description
Post a public speaking artifact and your analysis of its use of persuasion theory using Larsen's Cultural Images and Myths to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the six myths, including The Wisdom of the Rustic, The Possibility of Success, The Coming of a Messiah, The Presence of Conspiracy, The Value of Challenge, and The Eternal Return.
Points Possible: 50
Rubric
1. The post identifies a valid artifact or a public speech or presentation and includes an embedded video of its content.
5 Points
2. The post identifies one of Larsen's Cultural Myths used by the artifact or the speaker to create a cognitive effect or an affective consequence and explains how the myth functions to arrive at either outcome.
15 Points
3. The post discusses which, if any, process premise (needs, emotions, attitudes, consistency) that the artifact or speech attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
Post a public speaking artifact and your analysis of its use of persuasion theory using Larsen's Cultural Images and Myths to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the six myths, including The Wisdom of the Rustic, The Possibility of Success, The Coming of a Messiah, The Presence of Conspiracy, The Value of Challenge, and The Eternal Return.
Points Possible: 50
Rubric
1. The post identifies a valid artifact or a public speech or presentation and includes an embedded video of its content.
5 Points
2. The post identifies one of Larsen's Cultural Myths used by the artifact or the speaker to create a cognitive effect or an affective consequence and explains how the myth functions to arrive at either outcome.
15 Points
3. The post discusses which, if any, process premise (needs, emotions, attitudes, consistency) that the artifact or speech attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
Persuasion Application Rubric - Marwell & Schmidt's Taxonomy
Description
Post an online campaign artifact and your analysis of its use of persuasion theory using Marwell & Schmidt's Taxonomy of Influence Tactics to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the tactics.
Points Possible: 50
Rubric
1. The post identifies a valid campaign artifact and includes an embedded video of its content.
5 Points
2. The post identifies the use of compliance gaining or influence tactics within the campaign to create a cognitive effect or an affective consequence and explains how the model functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the campaign attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the campaign's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
Post an online campaign artifact and your analysis of its use of persuasion theory using Marwell & Schmidt's Taxonomy of Influence Tactics to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the tactics.
Points Possible: 50
Rubric
1. The post identifies a valid campaign artifact and includes an embedded video of its content.
5 Points
2. The post identifies the use of compliance gaining or influence tactics within the campaign to create a cognitive effect or an affective consequence and explains how the model functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the campaign attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the campaign's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
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