The New Campaign Platform

Monroe's Motivated Sequence

This is a sample outline for a typical motivational persuade based on Monroe's Motivated Sequence. Use this in constructing your presentation and include where you would integrate your images for support.



Topic:

Specific Purpose:

Thesis Statement:


I. Introduction

A. Attention-Getting Step:

B. Tie to Audience:

C. Credibility Material:

D. Thesis & Preview: (The preview includes your three platforms)


(Transition into Body of Speech)


II. Body

A. Main Point #1 -- Need


1.(Statement of Need for Action)

a.(Description of Problem)

b.(Signs, Symptoms, Effects of Problem)

c.(Example, Narrative, or Testimony)


2. (Importance of Problem)

a.(Extent of Problem)

b.(Facts/Statistics)

c.(Expert Testimony)


3. (Who is Affected)

a. (Facts/Statistics)

b. (Example/Narrative)


(Transition into Main Point 2)


B. Main Point #2 (Present Solution that Satisfies Need)

1. (Description of Solution)

a. (How Solution Satisfies Need)

b. (How Solution can be Implemented)

(1) (Plan of Action)

(2) (Steps of Plan)

(i) (Step 1 of Plan)

(ii) (Step 2 of Plan)


(Transition into Main Point 3)


C. Main Point #3 (Visualize Results)

1. (Describe Expected Results of Action)

2. (Describe Consequences of Inaction)


(Transition into Conclusion)


III. Conclusion

A. Summary:

B. Tie Back to Attention-Getting Step:

C. Call for Action:



Checklist:

I have analyzed my audience on this topic & have determined they are ready for action.


I have narrowed my topic to focus upon a problem that needs to be solved with action


I have clearly stated the purpose of my speech.


My thesis statement is written as a complete declarative sentence.


My introduction focuses attention, establishes my credibility, & previews my message.


The first main point in my speech establishes the need for action.


The second main point in my speech details a plan of action that satisfies the need.


The third main point in my speech visualizes the results of action and the consequences of inaction.


My integrated visuals support my points but do not draw away from my delivery.