As we discussed in class, there is an ideological persuade lodged in just about any persuasive appeal involving logic - the attempt to change the way one thinks is inherent to outcomes ranging from getting people to buy laundry detergent to changing the way one thinks about socialized medicine. Couple that with emotion; passion, fear, anger, and the appeal has more efficacy, it's the reason why rhetorical prowess appeals to both hearts and minds.
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