- Understand the importance of attending and listening to the other person, and portray listening behaviors that demonstrate your understanding.
- Transfer an understanding of communication fundamentals to the social contexts experienced in everyday life.
- Understand the axioms of persuasive communication and its principles and ethics.
- Evaluate the interplay between the persuasive source and the responsive audience.
Point Value: 100
Activity Description
You will be assigned a theoretical premise to present in class. The presentation should show an application of your topic. Application suggestions include artifacts from the media, commercials, magazine ads, spam approaches, public display advertising, anything that attempts to persuade. Apply to your artifact a theory drawn from any of the following:
Ethical Responsibility
Dialogic, Epistemic or Narrative Approaches
Dual Process
Compliance Gaining
Semiotics and Semantics
Outline your presentation. An integrated presentation, meaning some level of technology and produced media, is highly encouraged.
Use your book for initial research and at least two additional outside sources and be sure to site your sources in your presentation. Your outline should also include a source-cited page.
Activity Rubric
The learner executed a cogent presentation on a specific premise of persuasion theory and applied to a viable artifact. 40 points
The learner showed apt understanding of their premise and source material and their artifact upheld the applied premise. 30 points
The learner included at least three sources, a minimum of two drawn from outside research, within their presentation. 15 points
A presentation outline was submitted including sources cited within the presentation.
15 points
