The New Campaign Platform

Monroe's Motivated Sequence

This is a sample outline for a typical motivational persuade based on Monroe's Motivated Sequence. Use this in constructing your presentation and include where you would integrate your images for support.



Topic:

Specific Purpose:

Thesis Statement:


I. Introduction

A. Attention-Getting Step:

B. Tie to Audience:

C. Credibility Material:

D. Thesis & Preview: (The preview includes your three platforms)


(Transition into Body of Speech)


II. Body

A. Main Point #1 -- Need


1.(Statement of Need for Action)

a.(Description of Problem)

b.(Signs, Symptoms, Effects of Problem)

c.(Example, Narrative, or Testimony)


2. (Importance of Problem)

a.(Extent of Problem)

b.(Facts/Statistics)

c.(Expert Testimony)


3. (Who is Affected)

a. (Facts/Statistics)

b. (Example/Narrative)


(Transition into Main Point 2)


B. Main Point #2 (Present Solution that Satisfies Need)

1. (Description of Solution)

a. (How Solution Satisfies Need)

b. (How Solution can be Implemented)

(1) (Plan of Action)

(2) (Steps of Plan)

(i) (Step 1 of Plan)

(ii) (Step 2 of Plan)


(Transition into Main Point 3)


C. Main Point #3 (Visualize Results)

1. (Describe Expected Results of Action)

2. (Describe Consequences of Inaction)


(Transition into Conclusion)


III. Conclusion

A. Summary:

B. Tie Back to Attention-Getting Step:

C. Call for Action:



Checklist:

I have analyzed my audience on this topic & have determined they are ready for action.


I have narrowed my topic to focus upon a problem that needs to be solved with action


I have clearly stated the purpose of my speech.


My thesis statement is written as a complete declarative sentence.


My introduction focuses attention, establishes my credibility, & previews my message.


The first main point in my speech establishes the need for action.


The second main point in my speech details a plan of action that satisfies the need.


The third main point in my speech visualizes the results of action and the consequences of inaction.


My integrated visuals support my points but do not draw away from my delivery.

Assessment Two


Lieutenant Colonel Frank Slade Defends Charlie


100 Points Possible

In this scene from the film Scent of a Woman, Frank, played by Al Pacino, defends the character of his young temporary assistant, Charlie, played by Chris O'Donnell. Charlie was a witness to an act of vandalism to the prized car of the Dean of the prep school he attends and is now faced with either fingering the accomplices or being kicked out of Baird.

Watch the scene carefully, Pacino's monologue up to 4:54.

Once you've watched the artifact, please respond to and discuss these items:
  1. Identify the nature of proof in Frank's monologue, siting evidence he used in Charlie's defense. 15 Points
  2. Of the four styles of dramatic or vicarious proof, which did Frank exploit to turn attitudes around about Charlie? How did this style function in terms of reason? 25 Points
  3. What cultural myths or images were employed to increase the appeal of Frank's argument? How did this influence his attempted shift of opinion? 20 Points
  4. Which of Reich's parables apply or applies to Frank's reasoning? 5 Points
  5. What was Frank's reasoning in terms of logical appeal? 10 Points
  6. How did Frank's paralinguistics impact his expression and the meaning of his words? Please give specific examples – three will do. 25 Points

Due midnight, July 22nd. Please post your responses to your blog.

Assessment One


Review the artifact, God Made a Farmer, and then make application of theories we've been discussing in class in the stems below:
  1. Identify what you feel are the ethics of the presentation. What does the narrator lend to its ethics?  
  2. Identify central and peripheral route attempts of the film. 
  3. Define the proofs - pathos, logos, and ethos - that function in the narrative.
  4. Discuss the epistemic perspective of the proofs you've identified and how these function to reach the communicative effects of the film. 
  5. Discuss the narrative perspective of the proofs you've identified and how these function to reach the communicative effects of the film. 
  6. Identify one of Reich's cultural parables in the social and cultural context of the commercial. 
  7. Discuss how any of Marwell & Schmitt's Taxonomy of 16 Influences relate to the commercial's objectives. What are the objectives?
  8. Apply how the motivational process premises (remember, there are four) create the appeals presented in the commercial.
  9. From a "Needs" premise, which of Packer's compelling needs best relates?
  10. From an "Attitudes" premise, what values are extorted visually to resonate within the attitudes, beliefs or opinions of the audience?  
Post your responses to your blog by Thursday, June 25th.
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