Review the artifact, God Made a Farmer, and then make application of theories we've been discussing in class in the stems below:
- Identify what you feel are the ethics of the presentation. What does the narrator lend to its ethics?
- Identify central and peripheral route attempts of the film.
- Define the proofs - pathos, logos, and ethos - that function in the narrative.
- Discuss the epistemic perspective of the proofs you've identified and how these function to reach the communicative effects of the film.
- Discuss the narrative perspective of the proofs you've identified and how these function to reach the communicative effects of the film.
- Identify one of Reich's cultural parables in the social and cultural context of the commercial.
- Discuss how any of Marwell & Schmitt's Taxonomy of 16 Influences relate to the commercial's objectives. What are the objectives?
- Apply how the motivational process premises (remember, there are four) create the appeals presented in the commercial.
- From a "Needs" premise, which of Packer's compelling needs best relates?
- From an "Attitudes" premise, what values are extorted visually to resonate within the attitudes, beliefs or opinions of the audience?
