Description
Post an artifact and your analysis of its use of persuasion theory using BJ Fogg's Behavioral Change Model to your blog by the designated due date on the schedule. The analysis should draw out the simultaneous use of Motivation, Abilities and Triggers.
Points Possible: 50
Rubric
1. The post identifies a valid artifact and includes an embedded video of its content.
5 Points
2. The post identifies the use of Motivation, Abilities and Triggers used by the artifact to create a cognitive effect or an affective consequence and explains how the model functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the artifact attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
