Persuasion Application Rubric - Reich

Description
Post a public speaking artifact and your analysis of its use of persuasion theory using Reich's Cultural Parables to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the four parables, including The Mob at the Gates, The Triumphant Individual, The Benevolent Community, or The Rot at the Top.

Points Possible: 50

Rubric
1. The post identifies a valid artifact of a public speech or presentation and includes an embedded video of its content.
5 Points


2. The post identifies one of Reich's Cultural Parables used by the speaker to create a cognitive effect or an affective consequence and explains how the parable functions to arrive at either outcome.
15 Points


3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the speech attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the speaker's point.
15 Points


4. The post is well-written and free of grammar issues.
5 Points


5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points