Description
Post an online campaign artifact and your analysis of its use of persuasion theory using Marwell & Schmidt's Taxonomy of Influence Tactics to your blog by the designated due date on the schedule. The analysis should draw out the use of any of the tactics.
Points Possible: 50
Rubric
1. The post identifies a valid campaign artifact and includes an embedded video of its content.
5 Points
2. The post identifies the use of compliance gaining or influence tactics within the campaign to create a cognitive effect or an affective consequence and explains how the model functions to arrive at either outcome.
15 Points
3. The post discusses which process premise (needs, emotions, attitudes, consistency) that the campaign attempts to construct as a basis of persuasion and provides an analysis of how the premise succeeds or fails to make the campaign's point.
15 Points
4. The post is well-written and free of grammar issues.
5 Points
5. The author has contributed to at least four other peers' posts by commenting, providing feedback and their point of view.
10 Points
